Illicit Brand, a well-known figure in the cannabis space, has confirmed the opening of a new dispensary in Secaucus, New Jersey, with doors set to open on April 1, 2025. This launch represents a key development in the company’s broader mission to expand its presence in the fast-growing legal cannabis industry.
Recognized for its high-end cannabis offerings, Illicit Brand also stands out for its ongoing work in cannabis reform. The brand name “Illicit” is a nod to the historic and legal struggles associated with cannabis. The company partners with advocacy organizations at both the local and national levels to help free individuals incarcerated for cannabis-related offenses, all while promoting responsible medical cannabis use.
The new Secaucus shop will carry a comprehensive selection of the brand’s top-tier cannabis products, catering to both adult-use consumers and medical patients. Customers will find a range of flower strains, including Indica, Sativa, and Hybrids, available in various sizes such as 3.5g, 14g, and 28g. The dispensary will also stock pre-rolls for those who prefer ready-to-enjoy options, along with a full lineup of concentrates—both live and cured—crafted using high-quality cannabis and precise extraction techniques to preserve potency and flavor.
In addition, Illicit Brand will offer edibles such as gummies in a mix of flavors and dosages, including 300mg and 500mg options, plus caramels in flavors like sea salt and vanilla espresso. Tinctures, including elderberry-flavored varieties, will be available for those seeking smoke-free consumption methods. Vape users can choose from several live resin cartridges aimed at providing a rich, terpene-forward experience.
Opening in a state where adult-use cannabis is legal, the Secaucus dispensary must still follow strict regulatory guidelines. These include compliance with product testing standards, clear labeling practices, and responsible marketing to avoid promoting activities like out-of-state transportation of cannabis products.
Despite steady progress in legalization, the cannabis market faces ongoing challenges from illegal operations that compete with licensed businesses. States such as California and New York have seen these underground markets undermine legal sales and raise concerns around consumer safety. Illicit Brand hopes to lead by example, emphasizing transparency, product integrity, and compliance in order to build trust and set a new benchmark for retail operations.
This latest expansion into New Jersey highlights Illicit Brand’s goal of meeting the growing demand for regulated cannabis. The company is not only focused on delivering a wide range of premium products but is also deeply invested in social responsibility. As the cannabis landscape continues to mature, Illicit Brand’s ability to blend quality, advocacy, and compliance positions them as a standout in the industry.
Once open, the Secaucus location is expected to serve as both a reliable source of cannabis and a community hub, helping reshape the narrative around cannabis while providing access to safe, regulated products.